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 2012 - Marketing Problem Solving with OTSM-based TRIZ

* Marketing Problem Solving - OTSM-based TRIZ Course *

   From 27th to 31th of August in 2012, 

   Hongyul Yoon, CEO of TRIZ Center, delivered lectures on OTSM-based TRIZ
 
   for Marketing Problem Solving.  

   The course was for Amore Pacific staff members who were responsible for innovation.

   Amore Pacific is the leading company in the cosmetic industry of Korea.

   As a beginning level, it was composed of the following topics:   

 - ENV Modeling and Function Modeling for Human-related Problems
 - Pointers to Effects for Marketing Problem Solving
 - Creative Imagination Principles
 - Inventive Standards for Marketing Problem Solving
 - 5 Separation Principles for Biz Contradiction Overcoming

   At every step, all participants practised what they learned through real case examples.

   Thanks to enthusiasm of participants, 
   the training course was regarded as recommendable to others 
   and was asked to be served for the next staff members.

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